Tech stuff and shoe stuff. Still can't believe this high performance midsole is 3D printed. Getting the word out about how tech and sport come together to change the game. Not to mention how overturning standard manufacturing models like this will eventually lead to less waste. The future is here.
Get the word out about the adidas 4D process for the launch of AlphaEdge 4D FW19.
Proud of the Voiceover especially on this one. Found the right balance between informative and poetic. It wasn't easy.No two footsteps are ever the same.No two minds think alike.So, when sport, meets Silicon Valley
the future begins. And nothing remains the same.Years of athlete data digitally awaken. Glass begins to breathe.Liquid turns solid.And a uniquely perfect lattice is created.A midsole carefully imagined.Bringing thousands of athletes together into one precisely-tuned stride.
If this didn't kickstart my running career nothing will. And that's ok.
ART DIRECTORDonnie de Meijer
CREATIVE DIRECTOR Nick Kline
PRODUCTION COMPANYMiniac Films