I love stories of ordinary people doing extraordinary things the rest of us can’t be arsed to do. I’m not a super sporty person (shock horror). I struggle to carry my dog up the stairs. Or cycle whilst smoking. But the ASIC’s ‘Sound Mind, Sound Body’ approach to movement resonates.
Launch ASIC’s brand campaign ‘I Move Me’ in Europe to get people moving.
Celebrate people who find peace of mind through movement. From top athletes like Novak Djokovic to first-time Welsh marathon runner and sheep farmer Dewi Griffiths and fitness pals Food & Lycra, in total there were nine stories broken up into bigger films and smaller pieces.
ROLE: Content CreativeCREATIVE DIRECTOR: Alvin ChanDIRECTOR: Maceo FrostPRODUCTION COMPANY: Revolver AmsterdamAGENCY: Superlarge
I bought my first and only pair of running shoes after we wrapped.