We made a bat shit crazy music video for Martin Garrix to launch Axe Music. Only 40 million YouTube eyeballs have been on it.
Launch Axe Music with the Justin Beiber of EDM -Martin Garrix.
We went live on YouTube Premiere. Those who clocked it were then retargeted with personalised ads across social, directing them to shop his limited edition body spray, win giveaways or check out Martin’s personally curated Spotify playlist. Fans were also directed to the playlist via a code on the can. Nice thing: it won an Epica Award.
The only way to deal with ‘Burn Out’ on repeat for 48 hours is to sing along in ‘meows’.
ROLE
Senior Copywriter
ART DIRECTOR
Christian Bauer
CREATIVE DIRECTORS
Gregg Clampffer / Adam Koppel
AGENCY
72 and Sunny Amsterdam
DIRECTOR
Kinopravda
PRODUCTION COMPANY
Caviar London + Limelite Kiev
We made a bat shit crazy music video for Martin Garrix to launch Axe Music. Only 40 million YouTube eyeballs have been on it.
Launch Axe Music with the Justin Beiber of EDM -Martin Garrix.
We went live on YouTube Premiere. Those who clocked it were then retargeted with personalised ads across social, directing them to shop his limited edition body spray, win giveaways or check out Martin’s personally curated Spotify playlist. Fans were also directed to the playlist via a code on the can. Nice thing: it won an Epica Award.
The only way to deal with ‘Burn Out’ on repeat for 48 hours is to sing along in ‘meows’.
ROLE
Senior Copywriter
ART DIRECTOR
Christian Bauer
CREATIVE DIRECTORS
Gregg Clampffer / Adam Koppel
AGENCY
72 and Sunny Amsterdam
DIRECTOR
Kinopravda
PRODUCTION COMPANY
Caviar London + Limelite Kiev