Eye-opening first experience as Creative Director.
TASK
Create brand awareness in a crowded reusable bottle market with Chilly’s first-ever brand campaign, featuring 60” TVC + paid media social cut-downs and OOH.
OUTCOME
A celebration of British eccentrics in a reimagined future where single-use plastic is history. Launched in time for Cop26.
FUN FACT
Sandra found her pet parrot Chanel just in time for the campaign.
ROLE
Creative Director + Copywriter
ECD
Ravi Amaratunga Hitchcock
ART DIRECTION
Fran Marchesi
AGENCY
Soursop
DIRECTOR
India Sleem
PRODUCTION COMPANY
Object & Animal
CGI PARTNER
The Mill
Eye-opening first experience as Creative Director.
TASK
Create brand awareness in a crowded reusable bottle market with Chilly’s first-ever brand campaign, featuring 60” TVC + paid media social cut-downs and OOH.
OUTCOME
A celebration of British eccentrics in a reimagined future where single-use plastic is history. Launched in time for Cop26.
FUN FACT
Sandra found her pet parrot Chanel just in time for the campaign.
ROLE
Creative Director + Copywriter
ECD
Ravi Amaratunga Hitchcock
ART DIRECTION
Fran Marchesi
AGENCY
Soursop
DIRECTOR
India Sleem
PRODUCTION COMPANY
Object & Animal
CGI PARTNER
The Mill