Lynx helps redefine masculinity for today’s young guys. And anti-bullying charity Ditch the Label supports victims, but most importantly, encourages guys to speak up without shame.
In joining forces, they needed a playful, but impactful, social campaign to raise awareness.
So we thought – why ditch labels when we can destroy them and have a lot more fun. Marouane Fellaini, PAQ, Ollie Locke, Big Shaq and Not3s came together to show young guys that labels don’t have to define who they are as men. We filmed them destroying the shit out of their ‘labels’.
Shame we didn’t get the car crusher or flamethrower ideas through, but in the end – the engagement spoke for itself. Plus, all the profits from the campaign’s Unlabelled grooming kit went to the charity’s coffers 👍🏽
Dogs are opportunists. If they see a chance for freedom, they’ll take it.
Gregg Clampffer / Adam Koppel
72 and Sunny Amsterdam
A Nice Idea Everyday