Lynx helps redefine masculinity for today’s young guys. And anti-bullying charity Ditch the Label supports victims, but most importantly, encourages guys to speak up without shame.
In joining forces, they needed a playful, but impactful, social campaign to raise awareness.
So we thought – why ditch labels when we can destroy them and have a lot more fun. Marouane Fellaini, PAQ, Ollie Locke, Big Shaq and Not3s came together to show young guys that labels don’t have to define who they are as men. We filmed them destroying the shit out of their ‘labels’.
Shame we didn’t get the car crusher or flamethrower ideas through, but in the end – the engagement spoke for itself. Plus, all the profits from the campaign’s Unlabelled grooming kit went to the charity’s coffers 👍🏽
Dogs are opportunists. If they see a chance for freedom, they’ll take it.
ROLE
Senior Copywriter
ART DIRECTOR
Christian Bauer
CREATIVE DIRECTORS
Gregg Clampffer / Adam Koppel
AGENCY
72 and Sunny Amsterdam
DIRECTOR
A Nice Idea Everyday
PRODUCTION COMPANY
Mr.Frank
Lynx helps redefine masculinity for today’s young guys. And anti-bullying charity Ditch the Label supports victims, but most importantly, encourages guys to speak up without shame.
In joining forces, they needed a playful, but impactful, social campaign to raise awareness.
So we thought – why ditch labels when we can destroy them and have a lot more fun. Marouane Fellaini, PAQ, Ollie Locke, Big Shaq and Not3s came together to show young guys that labels don’t have to define who they are as men. We filmed them destroying the shit out of their ‘labels’.
Shame we didn’t get the car crusher or flamethrower ideas through, but in the end – the engagement spoke for itself. Plus, all the profits from the campaign’s Unlabelled grooming kit went to the charity’s coffers 👍🏽
ROLE
Senior Copywriter
ART DIRECTOR
Christian Bauer
CREATIVE DIRECTORS
Gregg Clampffer / Adam Koppel
AGENCY
72 and Sunny Amsterdam
DIRECTOR
A Nice Idea Everyday
PRODUCTION COMPANY
Mr.Frank