This didn't feel like work. More brave brands willing to get freaky in the shower with foam please!
TASK
Encourage guys who’ve never tried shaving their bits to give it a go with Lynx’s new Shower and Shave Foam.
OUTCOME
Three perfectly weird ASMR shavetorials in the shower, each one focusing on a different area. Along with some equally weird key visuals and GIFS.
PRESS
It's Nice ThatMirror OnlineThe MetroThe HandbookProlificCampaign Creative Review The Drum Ad AgeAd Week Little Black Book
FUN FACT
I now have an encyclopaedic knowledge of testicle euphemisms.
ROLESenior Copywriter
ART DIRECTORChristian Bauer
CREATIVE DIRECTORSGregg Clampffer + Adam Koppel
AGENCY72 and Sunny Amsterdam
DIRECTORCloé Bailly
PRODUCTION COMPANYCaviar London
