Smooth. Liberated.
This didn't feel like work. More brave brands willing to get freaky in the shower with foam please!
TASK
Encourage guys who’ve never tried shaving their bits to give it a go with Lynx’s new Shower and Shave Foam.
OUTCOME
Three perfectly weird ASMR shavetorials in the shower, each one focusing on a different area. Along with some equally weird key visuals and GIFS.
FUN FACT
I now have an encyclopaedic knowledge of testicle euphemisms.
ROLE
Senior Copywriter
ART DIRECTOR
Christian Bauer
CREATIVE DIRECTORS
Gregg Clampffer + Adam Koppel
AGENCY
72 and Sunny Amsterdam
DIRECTOR
Cloé Bailly
PRODUCTION COMPANY
Caviar London
Smooth. Liberated.
This didn't feel like work. More brave brands willing to get freaky in the shower with foam please!
TASK
Encourage guys who’ve never tried shaving their bits to give it a go with Lynx’s new Shower and Shave Foam.
OUTCOME
Three perfectly weird ASMR shavetorials in the shower, each one focusing on a different area. Along with some equally weird key visuals and GIFS.
FUN FACT
I now have an encyclopaedic knowledge of testicle euphemisms.
ROLE
Senior Copywriter
ART DIRECTOR
Christian Bauer
CREATIVE DIRECTORS
Gregg Clampffer + Adam Koppel
AGENCY
72 and Sunny Amsterdam
DIRECTOR
Cloé Bailly
PRODUCTION COMPANY
Caviar London